✦ About Chele

Tea has been part of my life for as long as I can remember, it just took a while to become the center of it. It started with a Lipton tea bag, the way it does for most people. From there it grew into classic afternoon tea and loose leaf, and eventually into the world of traditional tea: oolong, white, green, red. Each one opened up a different way of thinking about what a cup of tea could actually be.

The cup itself has always been my comfort, on cold days, as a morning ritual, on the days that were downright shitty. It was always there. And I've always loved the ritual of getting it right: choosing the leaf, the teaware, the temperature. There's a precision to it that I find genuinely satisfying.

My background started in media, working for several years in Thailand's entertainment industry before I moved into the corporate world. Through all of it, tea came with me. During breaks, in meetings, at my own little setup at the office that was entirely mine, a small source of joy in the middle of a workday.

My last corporate role was an executive position at TikTok, where I saw firsthand the power content has to shape how people think and feel. Having come from entertainment, that connection felt natural, so I started talking about tea. Posting about it, teaching about it. That path led me to pursue a tea sommelier certification through the UK Tea Academy.

Eventually I took the leap and left corporate behind, having found a new calling in teaching. I'm also a wellness instructor, and tea has become a natural part of that world too. What draws me to it is the journey every cup makes before it reaches you; tradition, culture, history, a real amount of care and honor in something so small.

As someone who never tolerated coffee well, tea has been my alternative, and a far more interesting one. My goal now is simple: get more people to discover this world.

Chele pouring tea from a white teapot into a glass brewer
Making tea modern, meaningful, and accessible. One story, one ritual, one cup at a time.
What I believe

Five things, mostly.

01

Good tea shouldn't be intimidating.

You don't need a ceremony or a special robe. You need hot water, real leaves, and a minute of your attention.

02

Ritual beats routine.

A small, deliberate pause changes a whole day. Tea is a very good excuse for that pause.

03

Zero tea bags.

Loose leaf, always. Once you taste the difference, you don't go back.

04

Tasting is a skill anyone can learn.

You already have the palate. You just need someone to hand you the vocabulary.

05

Tea belongs at the table.

Meetings, gatherings, workouts, weddings, tea holds its own next to any of it.

Let's brew something